You Suck At Sales

Recently I have written a bit on Professional Networking.   Included in this is the importance of building relationships with others when out and about.   To do this at events we must, at all time, avoid selling. 

And today, more than ever before, it seems we need to avoid selling at all times.   Instead we need to learn to handle a buyer’s marker because this is what the business market now is. 

Most people know what they want. All they need to find out now is who provides the very best goods or services they want.  My job is not to sell any more but to show I am the EXPERT provider of that product or service this potential customer need.

Today, when doing some research on Sales and Cold Calling I came across a wonderful article.  I found this so useful I have chosen to share some of it with you.   I do hope you get value for this too.  

Feedback would be great thank you. 

At the end of this is info on the provider....

You Suck At Sales

"Why? Very simply, it's because you're selling.

I define buying & selling different than most people. To me, buying is a pleasurable process where you happily exchange money for something you want or need.

Selling, on the other hand, is an uphill process of trying to convince someone that they want or need what you have. It's all about overcoming objections, coercion, manipulation... I'm getting a headache just thinking about it!

Selling is a tough job, and a losing battle. That's why salespeople suck at it. Likewise, being sold is not enjoyable to a customer. That's why people have built-in sales resistance, that's automatically and unconsciously triggered at any attempt at selling them.

A while back, author Neil Strauss came out with a book called The Game about his experiences in spending a few years with an underground society of so-called "pickup artists" who essentially boiled dating down to a science. Having met Neil a long time ago at a marketing event, I couldn't resist checking out the book, and it was interesting.

He tells the story of how women, who are approached by extremely attractive men they desire greatly, routinely reject them anyway - just because of how they approach the women!

In other words, they got rejected because they're basically selling instead of using a better approach.

And guess what - you're doing the same with your sales prospects. You may have a great product, at a great price that does a great service for your customers. But if you're selling you're not going to get anywhere.

The very best salespeople - the six figure earners - never sell. Instead, they create the circumstances for buying to take place, and sit back and simply let people buy."

If you are interested in following this further, as I am, then please check out Fran Rumbauskas.

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